There are a lot of bloggers online today that don’t have time to work on SEO as a whole. For those entrepreneurs, and writers that just want to get a share of the larger internet community, things can be very difficult. Finding a niche and then gaining a good amount of hits, and traffic that is going to convert into sales, subscribers and more is difficult to say the least. It is not impossible, however, and that’s something that needs to be considered on a larger scale. If you’re a blogger and you want to follow the correct protocol for creating content that is getting in front of more people, you will need to look into a few simple tweaks that you can create into your template and posts, to align yourself carefully with the best practices of the online world. The following should be done on a regular basis, as part of a routine:
Elongate Your Titles
One way that you can ensure that your site is getting more attention is simple, elongate the titles. Instead of just putting the date and time, or a simple title, come up with more compelling options. Try to make a sentence out of your title, and if you can’t really think of anything, visit a newspapers main website. You’ll find that the best newspaper writers can come up with great headlines that hook the reader. That’s something that needs attention, and can help you get more attention over time. You’ll need to practice this one, as your first few elongated titles will not be as memorable. However, in time, you will find that the longer title structure will definitely lend itself well to SEO components on each site and post you create.
Link To A Major Source
One way to ensure that you’re getting at least a little attention from any search engine is to link to a reputable source. For instance, if you find that you’re talking about something that is movie or television related, link to the IMDB page. If you are working on something that is more educational, then link to a Wikipedia article. You don’t want to do this in great detail, but you can link here and there overall. You want to have anchor text that is not self-serving, as it shows that you’re doing more than just trying to game the proverbial system. This will also help readers that want to get a little more information on what you’re talking about, and could help create authority on any number of subjects.
Cut Up The Content
Do not post longwinded posts. If you have 500 to 1,000 words, don’t just throw them all up on a page. Unless you’re working with long form writing and your readers demand it, don’t do it. Instead, highlight quotes like a magazine, and break things up with headers, sub headers, number lists, bullet points, and more. Also add images wherever you need them, and make sure that you credit the right people moving forward. There are some exceptions to this rule, but more often than not, you will want to cut things up and create smaller posts, and even a series of posts to draw attention to the work that you’re crafting.
When it comes to content marketing, and SEO, bloggers have the advantage. If you’re seriously short on time and you just want to set up a page that gets attention, look at hiring an SEO firm to do the heavy lifting. Even if you can’t write all the time, get someone to assist you with this and you’ll find that it can create a good amount of targeted traffic that converts well.